The Blast | Logo and Branding Development

Project Overview:
The Blast logo and branding were developed to represent the 1st–3rd grade youth group within the Kids’ Ministry at The MET Church. The goal was to create a fun, welcoming identity with a “Nickelodeon” vibe that resonates with young children and complements the newly renovated classrooms and worship spaces.

Design Approach:
The branding was crafted to appeal directly to kids, with bold, playful elements and vibrant colors to create a sense of excitement and belonging. This approach was designed to make children feel at ease and engaged within the church environment.

Deliverables:
The project included the development of a cohesive brand identity across various touchpoints:

  • Logo Design: A lively, kid-friendly logo capturing the essence of fun and energy.
  • Wall Signage: Colorful signage for classroom and worship areas to enhance the atmosphere and reinforce the brand.
  • T-Shirts and Apparel: Branded t-shirts to foster group identity and create a sense of community among the kids.
  • Print Collateral and Directional Signage: Supporting materials, such as flyers and posters, to reinforce the brand and communicate important information within the Kids’ Ministry.

Outcome:
The new logo and branding successfully created an inviting and joyful environment for 1st–3rd graders, aligning with The MET Church’s vision for a dynamic and welcoming Kids’ Ministry.

Design Approach:


The branding was crafted to appeal directly to kids, with bold, playful elements and vibrant colors to create a sense of excitement and belonging. This approach was designed to make children feel at ease and engaged within the church environment.

Wall Signage:


Wall Signage: Colorful signage for classroom and worship areas to enhance the atmosphere and reinforce the brand.

Directional Signage:


Supporting materials, such as flyers and posters, to reinforce the brand and communicate important information within the Kids’ Ministry.