Brand Guide: Goodman Manufacturing Website

In 1954, Harold V. Goodman, founded Goodman Manufacturing Company, L.P., in Houston,Texas. Today the Goodman brand has grown to one of the largest HVAC manufacturer’s in the United States. When the Goodman was rebranded – the print color values did not translate well into web applications. New color values specifically for web were assigned to achieve the bright red color and tone. The website brand guidelines were created for the web team to reference and create cohesive online experiences.