Goodman Manufacturing Website & Brand Development 

In 1954, Harold V. Goodman, founded Goodman Manufacturing Company, L.P., in Houston,Texas. Today the Goodman brand has grown to one of the largest HVAC manufacturer’s in the United States. When the Goodman was rebranded – the print color values did not translate well into web applications. New color values specifically for web were assigned to achieve the bright red color and tone. The website brand guidelines were created for the web team to reference and create cohesive online experiences.

Goodman’s Website Development

The storyboard design shows the lifecycle of the first Goodman website (all HTML coded site) to the newly launched website using an ASP.NET platform.

The storyboard was entered into the Crystal Awards for Most Improved Website in 2017.